"CyProperties Developments & Constructions Ltd." is a company engaged in land development, sales, and the construction of industrial complexes, houses, apartments, shops and offices.

The needs of the company included the creation of an integrated and modern website that would provide a powerful tool to promote its construction projects in Cyprus.

The CyProperties website was designed, developed and implemented from scratch in order to provide an intuitive, enjoyable and functional site, where visitors can browse and search the information they are interested in with ease.

Visitors have the opportunity to be informed of all company's projects, see photos and detailed information about each one of them (such as availability, technical characteristics, location on a dynamic map), download the information leaflet (a file in .pdf format) and certainly complete a simple and custom quotation form to inform CyProperties Ltd. of their interest in any of its projects.

In addition, the website is structured from the outset with on page optimisation using top search engine techniques. Τhe company has entrusted in us the management of Internet Marketing for its promotion on the Internet.

Using modern SEM (Search Engine Marketing) techniques, the site of CyProperties Ltd. has managed to climb to the top of search engine results.

Given that in Cyprus, where the company aims, search engines do not have a separate presence (the opposite happens for example in Greece with Google.gr), the results are more than impressive:

The goals:

• To present and promote the properties and services that CyProperties Developments & Constructions Ltd. has to offer.
• To secure a high position in the organic search results.
• To promote CyProperties Developments & Constructions Ltd. using different kinds of paid targeted advertising techniques in order to guarantee significant increase of the website traffic.

The approach:

The CyProperties Developments & Constructions Ltd. system was developed taking the various construction fields that the company is involved in into consideration. The development of an advanced search module combined with the usage of the latest tools in website design and development have resulted in an impressive outcome.

Despite the tremendously high competition, CyProperties Developments &am; Constructions Ltd. ranks high in the organic search results.

The results:

• 1st page - 1st position for the keyword “commercial apartments in Cyprus” (3,580,000 results)
• 1st page - 1st position for the keyword “commercial shops in Cyprus” (12,700,000 results)
• 1st page - 2nd position for the keyword “apartments in Makedonitissa” (55,800 results)
• 1st page - 5th position for the keyword “land development in Nicosia” (44,100 results)
• 1st page - 1st position for the keyword “land development in Latsia” (2,420 results)
• 1st page - 4th position for the keyword “maisonettes Archangelos” (19,300 results)
• 1st page - 1st position for the keyword “flats and apartments in Strovolos” (2,460 results)

Along with the SEM techniques targeting organic search results, the company entrusted Darkpony Ltd. for the conduction of a months-long targeted advertising PPC (pay per click) campaign many months through Google Adwords and Facebook ads.