Iskra Properties Ltd, a company of Japanese and European interests, approached us to create an integrated online presence that will promote its constructions for sale and complete its dynamic image in the real estate market in Cyprus.

Iskra Europe website was designed, developed and implemented in close collaboration with the company's human resources, in order to convey the philosophy and spirit of the ISKRA Europe Ltd. website to the screens of its visitors.

The simple design that was adopted resulted in a modern, user-friendly website with clear navigation menus, while the usually complicated search procedures have been simplified for the visitors with intelligent filters.

Visitors have the opportunity to browse and learn about the project through the company's integrated photo gallery, and also to download additional information such as brochures / floor plans in Pdf file format.

Using modern SEM techniques (Search Engine Marketing), the ISKRA website managed to climb to the top of the search engine results pages.

Given the fact that in Cyprus search engines do not have a separate presence (which is not the case in Greece, with Google.gr), results are more than impressive:

The Goals:

• To present and promote the properties and services that Iskra Properties Ltd has to offer.
• To ascertain a high position in the organic search results using Search Engine Optimisation techniques.
• To promote Iskra Properties Ltd using different kinds of paid targeted advertising techniques in order to guarantee significant increase to the website traffic.

The results:

• 1st page - 1st position for the keyword "apartments in Makedonitissa" (55,800 results)
• 1st page - 1st position for the keyword "apartments for sale in Agios Dometios" (6,190 results)
• 1st page - 3rd position for the keyword "apartments for sale in Acropolis" (49,400 results)
• 1st page - 3rd position for the keyword "apartments for sale in Latsia" (15,900 results)
• 1st page - 2nd position for the keyword "maisonettes in Archangelos" (16,400 results)
• 1st page - 7th position for the keyword "apartments in Strovolos" (40, 200 results)

Along with SEM techniques that focus on organic search results, the company entrusted Darkpony to carry out months-long targeted advertising campaign PPC (pay per click) through Google Adwords and Facebook ads.