SEM Internet Marketing

Internet Marketing

Search engine marketing (SEM) is a form of Internet Marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimisation, paid placement, contextual advertising and paid inclusion.

Search engine optimisation (SEO) is the process of improving the listing of a website in search engines, such as Google, Yahoo & Bing, in the "organic" search results.

The higher a website appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including local search, image search and video search. This gives a site web presence.

Darkpony has the professional expertise to discern patterns in search engine listings and to develop a methodology for improving rankings to draw more searchers to your website. Our Search Engine Optimisation techniques will position your company's website amid the highest ranking possible, and among the most popular search engines such as Google.com, Yahoo.com and Bing.com.

Provided that more than 2 billion people are using the internet daily and at the same time more than 750 million of quests are being conducted using the most popular search engine machines, the significant role that a high ranking web site plays in your company's success is more than apparent.

Our digital strategy

   

a. Brand Identity

• Brand identity represents your company's ideas, personality and values. It's the perceived emotional corporate image thought the use of various visual aspects. Brand identity isn't it just a logo.

  More about Brand identity

b. Social Media (Facebook, Twitter, YouTube etc)

• Social Media Marketing (SMM) carries the main objectives of internet marketing in the field of social networking through social media sites such as Facebook, Twitter, Digg, Del.icio.us, Flickr, MySpace, Reddit, StumbleUpon, YouTube, etc.

• Depending on the objectives of each company, we can design and implement a Social Media strategy that interacts your target group and engages customers in a live community:

• Custom Facebook applications that gives you the opportunity to deeply integrate with users and potential customers:

  • Like gates and Fan-Only-Content: A custom "Like" gate or a Fan-Only-Content on your Facebook tab(s) will build your fan base quickly. Showcase exclusive videos, offers or any given information to your loyal fans.
  • Contests / Sweepstakes: A full-featured contest/sweepstake (within Facebook's Official Promotion guidelines) on your Facebook page will deeply increase user engagement. With build in sharing and commenting features your company gains major brand recognition.
  • Polls: Gather helpful feedback on any topic. Start a discussion between your followers and strengthen your community.
  • Have something else in mind? Contact us and we can develop a custom Facebook application that will fit your needs.

• Twitter accounts with custom design

• YouTube branded channel with custom design

• LinkedIn accounts & groups creation

• Social media campaign Monitoring and Analytics

• Social media management (Daily - Weekliy - Monthly)

c. Search Engine Optimisation

• SEO, or Search Engine Optimisation, is probably the main feature of a modern website as it provides the elements needed to display the website in the top positions of search engine results lists (Google, Bing, Yahοο etc).
• Using modern and proven SEO techniques, we can achieve growth of a website to the highest positions in organic search results. In this way, when a user searches for something related to the content of your website through popular search engines (such as www.google.com, www.yahoo.com, www.msn.com), the likelihood of higher rankings is increased.
• Since more than 600 million people are online daily and since more than 750 million searches are conducted each day amongst the most popular search engines, it becomes apparent how important it is for your business to be ranked among the top positions on search engines.

d. Advanced Analytics and Reports

• Continuous monitoring, analysis and evaluation of traffic data for the website, resulting in immediate improvement of SEO (Search Engine Optimisation) techniques. The data extraction tools and the creation of reports help you stay one step ahead of the competition.

e. Internet Advertising (Google AdWords, Facebooks Ads, LinkedIn ads, Google Adsense etc)

• Internet advertising is an important part of the strategy for promotion of a website. From PPC (Pay Per Click) campaigns through Google Adwords, Facebooks ads and LinkedIn ads, to graphics banners through Google Adsense and independent websites, we can design, develop and manage your advertising campaign delivering the most efficient results.

f. E-mail/newsletter marketing

• State of the art HTML emails / newsletter can be created from our graphic designers to promote your products or services.