9 interesting statistics for eMail Marketing

  1. eMail Marketing offers 17 times more efficient conversion rate compared with Facebook and Twitter.
  2. Purchases made through email marketing is 17 times larger than purchases from Social Media.
  3. 80.8% of users read your email into mobile devices.
  4. The click through rate (CTR) is considerably higher when the subject line using the recipient's name.
  5. 88% of users prefer the HTML emails as opposed to 12% who prefer plain text emails.
  6. 65% of users prefer emails containing pictures.
  7. 6 in the evening usually has the highest click through rate (CTR) of all the other hours of the day.
  8. Saturday usually has the highest click through rate (CTR) on all other days of the week (9%). Sunday is following closely.
  9. Users who have recently subscribed are those who have the highest click through rate (CTR).

via Hubspot