9 interesting statistics for eMail Marketing
- eMail Marketing offers 17 times more efficient conversion rate compared with Facebook and Twitter.
- Purchases made through email marketing is 17 times larger than purchases from Social Media.
- 80.8% of users read your email into mobile devices.
- The click through rate (CTR) is considerably higher when the subject line using the recipient's name.
- 88% of users prefer the HTML emails as opposed to 12% who prefer plain text emails.
- 65% of users prefer emails containing pictures.
- 6 in the evening usually has the highest click through rate (CTR) of all the other hours of the day.
- Saturday usually has the highest click through rate (CTR) on all other days of the week (9%). Sunday is following closely.
- Users who have recently subscribed are those who have the highest click through rate (CTR).